I created Natty Performance after realizing most protein bars were just glorified candy bars.

I was raised in Northern California and grew up working on my family’s produce farm in Winters, where I learned the power of real food. I also spent over a decade as a competitive soccer athlete through college, where proper fueling and recovery were essential.

For most of my life, I thought I would become the third-generation farmer for my family’s produce company. But when that chapter of my life came to an unexpected close, I made the decision to leave my hometown and build something on my own. It forced me to grow, bet on myself, and create a new life.

Combining my agricultural roots with my experience as an athlete, I spent over a year and a half building my dream. I created a bar made with real, intentional ingredients that supports performance, sustained energy, and long-term health without the fillers, artificial additives, or crap that dominates the industry.

Natty Performance Bar was built to fuel performance so you can show up stronger, sexier, and more confident every day.

- Barrett George, Founder