Privacy Policy
Effective Date: April 15, 2026 Last Updated: June 15, 2026
We don't deal in junk. Not in our bars, and not in how we handle your data. This policy explains what we collect, why we collect it, and how it's used — plainly, without the runaround.
1. Who We Are
Natty Performance ("Natty," "we," "us," or "our") is operated by Natty Performance, located at 2135 East Sesame Street, Tempe, AZ 85283. We operate the website nattyperformance.com and sell products directly to consumers through that site.
Questions about this policy can be directed to: barrett@nattyperformance.com
2. What Information We Collect
Information you give us directly:
- Name, email address, shipping address, and billing address when you place an order or create an account
- Phone number, if you opt into SMS marketing or provide it during checkout
- Payment information (processed securely through Shopify Payments — we do not store full card numbers)
- Communications you send us via email, contact forms, or social media
Information collected automatically when you visit our site:
- IP address and device/browser information
- Pages viewed, time spent, and clicks (via cookies and tracking technologies)
- Referring URLs (how you got to our site)
- Purchase history and browsing behavior on our site
Information from third parties:
- Analytics data from platforms like Google Analytics
- Advertising data from Meta (Facebook/Instagram) pixels and similar tools
- Information from payment processors and fraud prevention services
3. How We Use Your Information
We use your information to:
- Process and fulfill your orders, and communicate with you about them
- Send marketing emails you've subscribed to, including promotions, product launches, and brand updates
- Send SMS/text marketing messages to phone numbers that have opted in to receive them
- Improve our website, products, and customer experience
- Comply with legal obligations
- Prevent fraud and ensure security
- Respond to your questions and support requests
4. SMS / Text Message Marketing
If you provide your phone number and consent to SMS marketing — through our website, at checkout, or through any SMS opt-in tool — you are agreeing to receive recurring automated text messages from Natty Performance, including:
- Order confirmations and shipping updates (transactional)
- Promotional offers, product news, and brand content (marketing)
- Abandoned cart reminders
How we handle your SMS data:
- Your phone number is collected at the point of opt-in and stored securely within our SMS marketing platform
- We do not sell your phone number to third parties
- Your phone number may be shared with our SMS service provider(s) solely for the purpose of sending messages on our behalf
- We retain your phone number for as long as you remain subscribed. Upon opt-out, your number is removed from active marketing lists and retained only as required by law
Message frequency: Varies. You may receive multiple messages per week depending on promotions and activity.
Fees: We do not charge for SMS messages. Standard message and data rates from your wireless carrier may apply.
To opt out: Reply STOP to any text message from us. You can also text HELP for assistance or contact us at barrett@nattyperformance.com.
5. Email Marketing
If you subscribe to our email list — through our website, at checkout, or through any email opt-in tool — you agree to receive marketing emails from Natty Performance.
You can unsubscribe at any time by clicking the unsubscribe link in any email we send, or by contacting us directly. Transactional emails (order confirmations, shipping notifications) are not affected by marketing unsubscribes.
6. How We Share Your Information
We do not sell your personal information. We may share your information with:
- Service providers: Shopify (our e-commerce platform), payment processors, SMS marketing platforms, email marketing platforms, shipping carriers, and analytics providers — all acting on our behalf under data processing agreements
- Advertising partners: We use third-party advertising platforms (Meta, Google) that may use cookies and pixel data to show you ads relevant to your interests on other websites. This sharing may be considered a "sale" or "sharing" under certain U.S. state privacy laws — see our Privacy Choices page for opt-out options
- Legal authorities: When required by law, legal process, or to protect the rights and safety of our customers and business
7. Cookies and Tracking Technologies
Our website uses cookies and similar technologies. These include:
- Essential cookies: Required for the site to function (cart, checkout, login)
- Analytics cookies: Help us understand how visitors use our site (Google Analytics)
- Marketing cookies: Used to deliver and measure the effectiveness of ads (Meta Pixel, Google Ads)
You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect site functionality.
8. Your Privacy Choices
Targeted advertising opt-out:
As described above, we collect personal information through cookies and similar technologies, and may share this data with advertising partners to show you ads on other websites that are relevant to your interests. Depending on where you live, this activity may be considered a "sale," "sharing," or "targeted advertising" under applicable U.S. state privacy laws.
If you would like to opt out of targeted advertising:
- Click the "Opt Out of Targeted Advertising" https://nattyperformance.com/pages/data-targeting-opt-out on our site
- Use the Global Privacy Control (GPC) opt-out preference signal in your browser — if we detect this signal, we will treat it as a request to opt out of targeted advertising for that device and browser
By clicking "Opt Out," the browser on this device will be opted out of sharing personal data for targeted advertising purposes. If you also enter your email address, your associated customer account will be opted out as well.
9. Your Rights (California and Other U.S. States)
If you are a resident of California, Colorado, Connecticut, Virginia, Utah, or another state with applicable privacy laws, you may have the right to:
- Know what personal information we have collected about you
- Delete your personal information (subject to certain exceptions)
- Correct inaccurate personal information
- Opt out of the sale or sharing of your personal information for targeted advertising
- Non-discrimination — we will not treat you differently for exercising these rights
To submit a request: Email barrett@nattyperformance.com with your name, email address, and the nature of your request. We will respond within 45 days.
California residents may also designate an authorized agent to submit requests on their behalf. We will verify the identity of the requestor before processing any request.
10. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including for legal, accounting, or reporting requirements. When you request deletion, we will remove or anonymize your data, except where retention is required by law.
11. Data Security
We use industry-standard security measures to protect your information, including SSL encryption on our site and secure data storage through our service providers. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security — but protecting your data is something we take seriously.
12. Children's Privacy
Our site and products are not intended for children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us and we will delete it promptly.
13. Third-Party Links
Our site may link to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review their policies before providing any personal information.
14. Changes to This Policy
We may update this policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. Material changes may be communicated via email or site notice. Continued use of our site after changes take effect constitutes acceptance of the updated policy.
15. Contact Us
For questions about this Privacy Policy or your personal data:
Natty Performance 2135 East Sesame Street Tempe, AZ 85283 Email: barrett@nattyperformance.com