"I already knew what real food could do. I couldn't find a bar that met that standard, so I built one."
— Barrett George, Founder
Where does the protein come from?
Our protein comes from a premium blend of whey protein isolate, whey concentrate, milk protein, and egg whites — four sources working together for better absorption and muscle recovery.
Where does the fiber come from?
Chicory root fiber, combined with the natural fiber in our organic oats and apple — 9g total per bar. Chicory root is a prebiotic fiber that feeds beneficial gut bacteria and supports satiety. It's been getting attention lately in the protein bar conversation. We use it because it works and because we believe in being straight about what's in the bar and why.
Are all ingredients certified organic and natural?
Not every ingredient is certified organic, and we're happy to be real about that.
Our organic ingredients are the ones that bring the flavor and function: apples, honey, gluten-free oats, vanilla extract, and cinnamon. Every other ingredient is chosen for taste, texture, and performance. No corners cut. No fake fillers. Just clean, balanced fuel made from real food.
What makes Natty different?
Most bars today are optimizing for one thing, usually protein per calorie. Natty optimizes for the full window. 21g of protein from four real sources, 9g of fiber, organic honey, real apple, no seed oils, nothing artificial. A 74g bar built to hold through the second half of the day, the hike down, the workout that wasn't planned but happened anyway.
That's what the most complete bar on the market actually means. Not the most protein. The most real.
What is third-party tested?
We third-party test our bars protein content to confirm what's on the label is what's in the bar. 21g of protein
How long does shipping take and where are you shipping from?
We ship straight from Arizona, usually within 2–3 business days. You'll get tracking info as soon as it's out the door. We're a small team with big standards, sometimes with a little honey still on our fingers.